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RSE ? Mais quel est mon avantage immédiat ?

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Pendant que des consultants vantent les mérites des RSE sur l’intérêt des liens faibles, du volet social des RSE, et d’une plateforme unique de travail, les CM qui font vivrent ces RSE s’emploient avant tout à montrer des avantages immédiats à leur cible, en renforcant leur accompagnement. Ce ‘travailler autrement’ n’est pas inné ou intuitif même si l’ergonomie des plateformes de RSE assure un environnement personnalisable par le membre.
Comprendre que je dois qualifier mon profil pour construire mon réseau en mettant en exergue mes expériences, rechercher en me détachant de mes approches linéaires, publier avec des hashtags et des mentions, personnaliser mon interface, paramétrer mes alertes et m’abonner à mes principaux centres d’intérêts pour devenir maître de mon flux d’information.
Ces nouveaux réflexes de travail me permettront d’accéder, dans mon quotidien, à des avantages immédiats.
Ce n’est qu’avec de nouvelles habitudes, de nouveaux réflexes, des ‘petits changements’ que j’optimiserai mes opportunités de créer et d’apporter de la valeur à mon entreprise.

Combinons 2 ouvrages


  • Creativity is a habit, and the best creativity is a result of good works habits. That’s it in a nutshell
  • In order to be creative you have to known how to prepare to be creative
  • If art is the bridge between what you see in your mind and what the world sees, then skill is how you build that bridge
  • It’s vital to establish some rituals - automatic but decisive patterns of behavior – at the beginning of the creative process, when you are most at peril of turning back, chickening out, giving up, or going the wrong way
  • To get the creative habit, you need a working environment that’s habit – forming
  • By making the start of the sequence automatic, they replace doubt and fear with comfort and routine
  • Solitude is an unavoidable part of creativity. Self-reliance is a happy by-product
  • ‘Every day you don’t practice you’re one day further from being good’. If it’s something you want to do, make the time
  • Venturing out of your comfort zone may be dangerous, yet you do it anyway because our ability to grow to directly proportional to an ability to entertain the uncomfortable
  • Traveling the paths of greatness, even in someone else’s footprints, is a vital means to acquiring skill

Difference - B. Jiwa
  • Creating difference, on the other hand, is about seeing things in a whole new light. It’s about re-imagining what the problem or the need might be, and then deciding that you will do whatever it takes to be the one to solve this problem for people
  • It isn’t the person with the idea who wins; it’s the person who has the greatest understanding of what really matters to people
  • You need to understand the story that people want to believe and become invested in. Because the truth is that you can’t change how people think or what they do without changing how they feel
  • You need to create ideas and experiences that give people reasons to care and to belong, not just reasons to choose
  • What’s working now is doing exactly the opposite : figuring out what people want and finding ways to delight one person at a time, one person who is thrilled to talk about you to her friends, essentially turning the funnel on its head
  • What makes a brand unique now is the difference it creates - how it affects people’s lives and becomes part of their story. When you are organized to create difference, not just to be different, the result is much harder to replicate
  • So if people buy the story – if they buy the fortune, not the cookie; the experience, not just the raw ingredients – why don’t we as marketers work harder it give people a story to believe in ?
  • Marketing is not a department, it’s the story of how we create difference for our customers
  • The truth is that people don’t fall in love with ideas at all. They fall in love with how ideas, products, services and places make them feel
  • It turns out that the key to creating difference is to make something that changes how people feel and makes them fall just a little more in love, not with what we sell but with themselves

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Tagged: Créativité, Différence, Habitudes, Réflexes

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